My Home School News!

If you’re going to get business directly from the public you’ll need to provide your buyers with information that makes them glad they chose you to do their inspection 

Here’s A Million Dollar Tip…

Here is the crux of the matter ; What message does the consumer (home buyer) want to hear from the home inspector?

Everything hinges on that one question, so make sure you get it.

Let me repeat it, the only thing that the consumer (home buyer) wants the home inspector to tell them is that that because he is so knowledgeable and has been so thorough, they can be guaranteed they are not purchasing a money pit of a house.

In other words, home buyers need assurance that they won’t be drained of all their savings in a few months or so after they move in and they want you as the best inspector in town to tell them that You can take what I am saying to the bank, if the customer is convinced you are the best, the cost of the inspection is no object compared to their peace of mind.

So your goal  as a “go direct to the public marketer” is to share information with home buyers so that they will convince themselves that you’re the right choice for them. Before we go much further, let’s clarify the two most important fundamentals in marketing that will draw buyers to your website.

Rule 1: No one buys anything until they understand what’s in it for them.

Rule 2: When people know you, like you and trust you they will do business with you and they will refer you to others.

Since the number one rule in marketing is that the buyer has to be convinced you are the best at what you do, your website has to show them you have the expertise to hunt down every little potential fault in the property and let them know about it so their eyes are wide open.

Once you satisfy the first rule, you’re on the way to nailing the second one . Here’s what I mean by that; you’re going to be putting content on your website that establishes your expertise. That content will be in the form of written articles, videos, photos and audios.

To get buyers to know and trust you is easier after they have read your articles, seen your videos and heard your voice.  The “like you” part will really start to develop once that prospect becomes your client.

That is why, all through the inspection, you want  to be building up a their confidence in you. You a re their advocate  If you become their friend, they will be more than happy to refer their friends and family to you, and call on you again if they move.

You want to get a direct response website. The main reason is that you can  steer clients (i. e., Home buyers and home sellers) to your site from other sources like Facebook and YouTube.

If you’re sitting around waiting on real estate agents to refer you business and not going directly to the public for business, you’re missing a wonderful marketing opportunity. 

Remember, you cannot kill the public’s deal. The public wants what you have… the expertise to prevent them from buying the money pit and they’re willing to pay a premium price for this expertise.

Okay, you might be thinking, Ken, I don’t know how to produce this type of content to put all my direct response web site. ï»¿ Don’t fret; when you join Home Inspection Marketing Center you will learn exactly what type of content to put on your website and how to produce it.

If you want to learn home inspection marketing strategies that will help you get and keep your schedule full, then get signed up for the Home Inspection Marketing Center Today!